Film / Business Traveller

As Creative Director and Executive Producer on Business Traveller TV, I co-developed the content strategy for the series, oversee a team of producers and researchers who are on-location around the world shooting special features, oversee editorial, marketing, distribution, and put together pitches for branded content production for partners.

The magazine format, with multiple 5 minute editorial features in each episode, enables easy repurposing of content for social, as well as the seamless integration of branded content, working with brands from Piaget to Bulgari. The format was awarded "Best Native/Sponsored Content Program" at The Drum’s B2B Brave Awards.

Learn from the Leaders.

The TV series is targeted at the affluent international traveller audience, who can watch it across multiple airlines, as well as on-arrival at their hotel. Each episode has an average audience of around 1.6million viewers. Business Traveller helps you travel smarter, with interviews with CEOs, inventors, luminaries and experts around the world on everything from the future of travel to where to go for the best coffee in Oslo. Business Traveller can be watched inflight across Air Canada, Asiana, Air China, British Airways, Delta, Emirates, Ethiopian, EVA Air, Fiji, Garuda, Iberia, LATAM, LOT Polish, Lufthansa, Norwegian, Royal Jordanian, Samoan, Singapore, Swiss Intl, Thai Airways, Turkish, United, Oman Air, SAA and Westjet.