Etihad Safety Video
Described by Travel & Leisure Magazine as “one of the world’s most beautiful safety videos,” Etihad’s new film, created by Spafax Studio, takes the viewer on an immersive and elegant tour through the safety information while evoking a sense of excitement around travel as the world reconnects. The film features Abu Dhabi as an elegant cultural destination and includes updated messaging and visual instructions around COVID-19 safety for passengers.
As Executive Producer on the project, I led a team of Directors, VFX Artists and Producers to deliver an exceptional video on a remote shoot in the middle of the covid pandemic.
Elegance
Terry Daly, Executive Director Guest Experience Brand & Marketing, Etihad Airways said: “When redesigning Etihad’s safety video to meet the additional requirements for COVID, we wanted to inspire our guests with the beauty of Abu Dhabi. The video delivers all the informative safety messages in an elegant style, which immediately attracted industry praise. The venue gives our guests a glimpse of the stunning architecture of the Louvre Abu Dhabi, and the hospitality delivered by Etihad’s world-class cabin crew.”
Return of the Traveller
We saw this production as an opportunity to inspire and evoke a sense of excitement around travel again. Shot on location at the Louvre Abu Dhabi, the safety video draws its inspiration from Abu Dhabi, a centre of art and design, whose characteristics are embodied and reflected by Etihad Airways. The design of the film takes inspiration from Etihad brand elements, colour palette, experiential design and the visual architecture of Louvre Abu Dhabi.”