AR / Studio Canal + Heathrow
I created this partnership campaign between Heathrow Express and Studio Canal that celebrates their shared story of Paddington station, with an augmented reality story of Paddington Bear’s journey home. The campaign was created as a special moment for families travelling internationally over the summer.
Just in time for tea.
Working within the limitations of Spark Studio and Facebook AR, we wrote and developed an AR pop-up storybook, which follows the famous bear on his journey home, just in time for tea at the fair.
Passengers could explore the experience in the airport, send it to their friends, or take it home to share with their loved ones.
Paddington Returns.
Heathrow Express wanted to target passengers flying into London from New York during the summer family leisure travel season. Our goal was to create an entertaining mobile experience that passengers could explore preflight at the airport. The campaign leveraged DOOH placements in JFK airport and postcard placements in the British Airways airport lounge. The AR experience included both world-trigger and image-trigger variants, the latter activated from a postcard.
Engaging experience.
Engagement with the AR effect was high and the website saw a 28% click through rate to purchase. Passenger feedback on the experience was 100% positive.
Credits
Jonathan Gilbert
- Creative Director
- Executive Producer