Entertainment Marketing

As Creative Director at Spafax, I lead an entertainment promo production department creating entertainment marketing assets across brands and channels around the world. Our work ranges from Instagram Stories to pre-roll ads, entertainment UI design, bespoke graphics. Clients include British Airways, Iberia, Aer Lingus, Lufthansa, Austrian Airlines, SWISS, Oman Air, Qatar Airways, Air China and American Airlines.

Our approach is to build a brand universe centred around a core concept and strapline, which then rolls out into the look and feel of the UI, the story told by the idents, the design system for imagery and motion, and the build of the promo strategy.